About us

Turning Ambition into Tangible Results

Strategic solutions that drive lasting success.
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Manifeste

Systems That Work
for Everyone

We stand by 4 pillars, ensuring we follow them in everything we do

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Transparency

We keep you fully informed at every step, ensuring our work aligns with your vision, business goals, and core values. Through open communication and transparency, we build trust and ensure the strategies we implement are always in your best interest.

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Communication

Communication is at the heart of everything we do. We prioritize clear, consistent conversations to fully understand your needs, allowing us to tailor solutions that truly resonate with your business goals.

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Client Centric

We put our clients at the center of every decision we make. By deeply understanding your unique challenges, we create personalized strategies designed to drive long-term success and growth for your business.

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Innovation

We believe in continuous improvement and embracing new ideas. By staying ahead of industry trends and leveraging cutting-edge strategies, we deliver fresh, innovative solutions that keep your business thriving.

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Core Values

The Principles
That Drive Us

We Don’t Just Create Systems—We Build Trust,
Performance, and Impact.

Clarity in Every Step

We believe in transparency throughout our process. Every decision, every action, is shared with our clients, ensuring full alignment with their goals and values.

Building Strong Relationships

We prioritize communication to foster understanding. Open dialogue is key to uncovering our clients' needs, helping us create solutions tailored specifically to them.

Driven by Our Clients' Success

At the core of everything we do is a client-first mentality. We exist to serve our clients, continuously innovating and adapting to ensure their success and growth.

Constant Evolution

Innovation is the key to long-term success. We are committed to evolving, embracing new ideas, tools, and strategies that push boundaries and unlock new opportunities.

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The company

From the Founder

Many companies spend more and more each month trying to bring in new customers, but there’s a smarter way to grow—one that doesn’t require endlessly increasing ad spend. That’s where the idea of a customer retention system came in.It’s proven that retaining customers is far more cost-effective than acquiring new ones. Once retention is mastered, it not only increases monthly revenue but also significantly reduces expenses. I love the challenge of crafting retention systems because it encourages creativity in finding new ways to keep customers engaged and buying.

At Soft Edge, our goal is to build tailored retention systems that increase customer lifetime value and reduce churn. We help businesses maximize revenue while cutting unnecessary costs by unlocking the full potential of the customers they already have. Too often, companies overlook the value of their existing buyers, missing opportunities to strengthen loyalty and drive repeat purchases.Let’s take your business to the next level by setting you apart from your competitors. We’ll help you create an environment where customers choose you as their go-to option—again and again.

Ethan Herreveld

Founder

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Let’s Build the Future of
Your Business, Together

Whether you need a quick fix or a complete retention strategy overhaul, we’ve got you covered. From small optimizations to full-scale systems, we handle everything to keep your customers engaged and coming back.

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